Brand Identity


A global brand should perpetuate the story, emotion and feel of a company or product. It precedes the product or business it defines by being relatable, instinctual and memorable to its consumers. Whether we are are building new brands or working to reposition a brand in need of new life, our work strives to comprehensively build a cohesive brand identity that emulates these ideas. We draw interdisciplinary connections from history, literature, trends, movements and the external world around us and develop a system that differeniates our clients from their competition.

Steps


  • Mission Statement
  • Competitor Landscape
  • Identitfy Core Attributes
  • Define Mission
  • Expansive Creative Concept
  • Logo and Visual Systems
  • Multimedia Applications

Advertising


With the burgeoning technology and needs of today's consumers, the world of advertisement is completely changing. We develop and execute advertisement campaigns that are unexpected, forward thinking, and unlike any other approach. We focus on understanding our target audience and then create a dynamic plan to deliver the needs of our clients through unconventional and unexpected means. The end result is buzz, conversion, and conversation. We think big, we think global and most importantly we don't believe in limits. Our guerilla tactics are just as persistent online as they are offline.

Steps:


  • Target Audience
  • Media Buying
  • Copywriting
  • Viral and Guerilla Approaches
  • Doing the unexpected
  • Making clients memorable

Web Design


In a world of hand held devices, web browsers and personal computers, understanding how web development is both evolving and transcendent to different mediums is critical. We design applications and websites that integrate the business needs of our clients while integrating the necessary procedures to make sure the technology is cross browser friendly among every type of device. Our knowledge of how web design can integrate the business needs of a client while fusing the visual systems and identities of a brand, has allowed us to deliver world class websites and applications to our clients.

Steps


  • Design/Development
  • Dynamic Functionality
  • Integrating Brand Identity
  • Visual Systems
  • Websites
  • Navigation/Content Management
  • Online Applications

User Experience


The web is a rapidly evolving virtual space that can offer its users a powerful experience. As the capabilities of the web continue to become increasingly dynamic, it allows us the advantage to continue to create world class user experiences for our clients. Our work strives to create an environment that the user would want to step into, and we do this by creating dymanic but intuitive approaches to the way a user navigates through a particular application or website.

Steps


  • Online Environments
  • Information Architecture
  • Interface Design
  • Mobile Apps
  • Dynamic Scripts
  • eCommerce/News Feeds
  • Open Source CMS

Online Media


We are experts at understanding and implementing social networking tools to develop conversation and community around a brand or product. However, we feel the community necessary to make a product global comes from a precise understanding of fusing both online social networking and media with offline strategies. Our strategies understand the power of the web but also understand the need to integrate that experience with the external world.

Steps


  • Creation and Implementation
  • Mastery of Web 2.0
  • Target Consumers
  • Social Networking
  • Content Building
  • Online Community Building
  • Network Management